I wanted to explore gender expression through packaging and bright colours. Products should be focused on functionality. What inspired me is that gender-neutral packaging is often designed with neutral and muted colours. Therefore, I wanted to create something enjoyable, colourful, bold and focused on its functionality.

I chose a cosmetic brand because I wanted to concentrate on the packaging. I devised the idea of launching a new line for NIVEA. This range would be aimed at Gen Z.

Gen Z X Nivea