Rebranding Cine Circle Malta

The shapes created are representing video media icons. The circle is referring to the record icon, the rectangle is rereferring to the pause button and the triangle is presenting the play button. All together shows that it is related to videography and media. It also shows that it looks like a human. It goes well with the brand since the aim of the brand is to raise awareness in the film industry and to unite people together, especially the youth.

The choice of colour is inspired from cinema carpets as they often use blue and purple as the main colours. The purple chosen has a tint of blue to represent the sea and beaches of Malta.

The tagline “Connect through Creativity” goes well with the logo and the brand. It is because their aim is to unite and connect people together. The brand wants them to feel inspired by their club. It also works well because of the repetitive first letter ‘C’, thus it would make it easier to remember it.